Figuring out who your ideal customers are the usual way is hard - you need to run surveys, interview users, collect and analyze data...

But if you started your project by scratching an itch you had, you may have everything you need embedded in your mind - in your origin story.

This guide will help you uncover you the following hidden gems:

  • the actual reason you built your app (probably not what you think)
  • how are your ideal customers are probably similar to you
  • how are they probably unlike you
  • how to use this knowledge for marketing

By @finereli

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